As a brand, we try to attend as many exhibitions as possible in order to spread the word about our products and get our name heard. Attempting to reach out to just the nail polish consumers in the UK is difficult enough, but when you have to begin to think about larger companies from both here and abroad stocking your products and shipping them to stores around the globe, the task becomes considerably more daunting.
Thankfully, exhibitions like Cosmoprof are there to give you a helping hand. Instead of having to go out and visit companies that you could potentially work with one by one, exhibitions such as this put everybody in one place. It's a very exciting thing to be a part of, and each day brings something new and different to the table.
We have been to a fair few exhibitions in the UK, as both visitors and exhibitors, and we have a pretty clear understanding of what they involve. There is no UK exhibition however, that could possibly have prepared us for the size of Cosmoprof... it is huge, and we mean HUGE.
Have you been to the NEC in Birmingham? If so, imagine that, twice. It really is that big. There were beauty exhibitors from all over the world showing off a huge array of products, from spray tans to waxing and eye brow tinting to perfume, anything you can think of to do with beauty, chances are you can find it at Cosmoprof.
Cosmoprof is not exclusive to Italy, and exhibitions of the same name are held in Las Vegas and Hong Kong yearly. It really is a world-wide event and in a much bigger and more exciting league to any exhibition the brand has been able to experience before.
We were so honoured to have been able to exhibit at such an event, and more exhibitions and events like this are just around the corner as the brand continues to grow; Las Vegas and Hong Kong watch out for Vivien Kondor!
P.s. We also managed to do a little bit of sightseeing while we were in Italy, and it didn't disappoint!
Until next time,
The Vivien Kondor London Team.
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