Another Friday has come around - the first in February; so don't worry, the first miserable four(ish) weeks of the year are over and done with, and Spring is well and truly on the horizon!
To welcome in Spring, and a new year of buying, product launches and openings of new retail outlets, the i2i Events Group present Spring Fair International - an exhibition aimed at anybody who wants to see what the retail and distribution sectors have to offer - at the beginning of each year, and this year was no different.
This was Elegance by London's (owners of Vivien Kondor London) first time at Spring Fair International, so with great excitement and enthusiasm, we loaded up the car (and a van... we had a lot of stuff) and headed up to Birmingham to set up camp at the NEC for the next six days.
This was a fantastic opportunity for us to show off our brand-spanking-new products.
We took with us all 42 nail polishes from our current collection, our nail polish remover in all four colours, and all 8 of our gift set collections.
(All of which are available on Amazon - check it out here.)
We have had some wonderful feedback from the general public, be it bloggers, social media followers or family and friends, but we were very intrigued to see how Vivien Kondor London would be received by retailers and wholesalers alike.
If these people liked our products (which of course we were hoping they did) that would be the first step towards being stocked in physical stores and allowing us to reach out to more people and broaden our market and horizons.
Thankfully for us, the products were received very well.
People loved the packaging; and the logo and gift sets were also a huge hit.
Phew - what a relief!
The next step for us is to keep in contact with the people that we met at Spring Fair International, build professional relationships and send our products out to see how well they sell!
This is such an exciting time for Vivien Kondor London, and we are so honoured to have been received so well after only launching our first collection in November - go us!
We are so happy that we decided to participate in Spring Fair International this year. It is a fantastic place to meet people, show off your products and find out first hand how the retail market is shaping up for the next year.
There are demonstrations, free samples, business-building tips and seminars and hall after hall of companies and brands exhibiting their products proudly - it really does make for an eye-opening day even if you're only going for a bit of a wander round!
We are sure to be back at Spring Fair International next year, but for now we only have a small amount of time to prepare for our next exhibition - Cosmoprof in Bologna, Italy!
We are hugely excited to be taking Vivien Kondor London oversees for one of the biggest cosmetics exhibitions around, and Spring Fair International was the best place for us to test the water in preparation for jetting off in March.
2015 is shaping up to be an amazing year for Vivien Kondor London.
We can't wait to see where we'll go and how we'll be received.
Keep an eye out for new product releases and exhibition news on our social media sites below, we want you to be there at every stage with us - without you we wouldn't be able to do what we're doing.
A HUGE thank-you to each and everyone of you.
Have a great weekend!
Love,
The Vivien Kondor London Team
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